About White Feather Farms

The Schuler family has been delivering outstanding customer service for over four generations. It all started before the Great Depression when William Schuler began selling Purina Chows from his cash feed store in Wapakoneta, Ohio. Eventually, William Schuler’s oldest son, Fritz, went to work for the Ralston Purina Company, where he sold feed throughout the western Ohio and eastern Indiana region for over thirty five years.

It was during this time that Fritz figured out that you could sell more feed if there were more farmers raising laying hens, so he began showing numerous farm families how they might increase their farm income by raising chickens and selling the eggs. This campaign proved quite successful as Fritz earned numerous sales awards and many of these farms are still in operation today.

Fritz and his wife Mary Margaret had two children, the oldest of which is a son named Bill. Like his father before him, Bill went to work for the Ralston Purina Company as a plant manager. Bill managed several facilities across the United States before he arrived at the Pataskala, Ohio distribution center in 1969. Back then he would send trucks all over Ohio to pick-up eggs from small family farms and bring them back to the processing plant where they were washed, inspected, and eventually cartoned and shipped to your local grocery store. In early 1972 when the Ralston Purina Company decided it no longer wanted to be in the fresh egg business, Bill and several business associates went together and founded White Feather Farms. For the first couple years of our existence all we sold were fresh eggs to local groceries and restaurants. As time went by we first added fresh poultry then branched out into dry goods and frozen foods.

After his graduation in 1984, Bill’s son Fritz joined the family business and by starting out mowing the grass and washing trucks, slowly worked his way up through the ranks to become President of the company in 2008. Today Fritz works alongside both of his parents and several valuable employees to make White Feather Farms of Ohio a successful independent food distributor.

In 1998 White Feather Farms of Ohio joined Golbon, a full service, broad line purchasing and marketing group for independent foodservice distributors.

The buying group assists us in three key areas:

  • By combining the 8.5 billion dollars of purchasing power of over 185 individual distributors, covering nearly all fifty states we are able to negotiate better prices from manufacturers.
  • The buying group is able to negotiate national marketing programs with manufacturers, which allows us to offer our customers special deals and rebate offers.
  • Golbon offers us training and professional development courses on important industry and business topics so that we might keep ahead of changing consumer tastes and trends.

Today White Feather Farms of Ohio can offer over 70,000 quality products from 700 manufacturers that our customers know and trust. We stock the top-selling lines in every category, and we are constantly adding new manufacturers and new products. Our customers can source dry, refrigerated and frozen foods-as well as Equipment and Supplies—all from one source This allows our customers to buy exactly what they need in the quantities they need. Fewer products delivered more often means increased inventory turns and improved cash flow.